Beaujolais - French Marketing Madness

​For centuries, it has been the French tradition to release the Beaujolais Nouveau the third week in November.  However, sometime in the later half of the twentieth century, French winemaker and marketing genius, George Duboeuf, exposed the rest of the world to this Beaujolais marketing madness.  The funny thing is, Beaujolais wine is meant to be consumed during the heat of the summer with light dishes as an alternative to white wines, not served in November, when people are eating heavier dishes.  Beaujolais wines are made from the Gamay grape which possesses soft, fine tannins and notes of red fruit, bananas, pear and bubblegum.  This is the perfect summer deck-wine which pairs well with pizza or Barbecued pork.  So why worry about Beaujolais Nouveau in November?  Je ne sais pas.

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